Customer discovery,
done in one link.
Record five questions once. Send a unique link to each of your ICP. Get real answers back — voice or text — tagged to who they are, so you know exactly who's worth a call and who's ready to buy.
Become a founding design partnerBuilt by founders who ran the customer discovery call process manually (and painfully)
A founder's actual question
What it feels like
under 10 minutes — that's the whole ask
The problem
Founders know they should talk to customers. Very few do it well or often enough.
Outreach doesn't scale, very few of us are trained to ask a good Mom Test question, and every response gets treated the same — without the right categorization.
How it works
Four steps. Under ten minutes for the people you're talking to.
Record your questions.
Share your company URL — we coach you through the Mom Test as you go and recommend questions built to actually validate your problem, not just confirm what you already believe.
Get a unique URL per person.
Add their name, email, and LinkedIn profile, and get a link that's theirs alone — ready to send the moment you're done.
Get their feedback.
They confirm their name and email, listen to each question you pre-recorded, and reply on their own time — a short voice message or text. Done in under 10 minutes.
Get a dashboard of what matters, at a glance.
Every answer tagged to who said it, themes surfaced across responses, and the leads worth a real call flagged for you.
Why it's different
Not another survey tool. Not another AI persona.
It's your actual voice, not a script.
Your prospect hears you — not an AI persona, not a form. That's a different, more personal kind of ask, and it shows in the honesty of what they send back.
They answer on their own time, their own way.
No scheduling, no call to show up for. Voice or text, whenever it's convenient — so more people actually finish it.
We coach you before you ever hit record.
Most founders don't know what makes a question Mom Test-compliant. We do — walking you through it question by question, so what you send is built to get the truth.
Ready when you are
Know exactly who's worth your next call.
Become a founding design partnerFounding design partner pricing is limited — see current rate on the pricing page.
FAQs
Quick answers
No. They open your link, confirm their name and email, and reply by voice or text. Nothing to install, no account to create.
Under 10 minutes. Five questions, one optional AI follow-up each — built to respect their time so more people actually finish.
No. Your campaigns, your prospects' contact details, and everything they tell you stay private to your account.